OpenAI shipped GPT Image 2.5 on September 8 with two API variants — Flare (speed, default) and Sunburst (precision) — at the same price as 2.0 ($5 text / $8 image in, $30 image out per 1M tokens), with up to 50% lower latency. The marketing-relevant upgrade isn't raw image quality; it's that the model finally respects what you asked it to leave alone. Five jobs worth rerouting, three to keep on Nano Banana 2, Midjourney V8, or Seedream 5.0 Pro, and the one sentence that captures the split.
ByteDance's Seedream 5.0 Pro is the first image model that goes from 'AI concept rough' to 'AI carries the production line' for marketers — multi-turn editing, reliable text rendering, layer-addressable components, and Seedance 2.5 video anchoring.
A practical walkthrough of using Google's Nano Banana image models for ad creatives, e-commerce visuals, and social media content, with detailed pitfall warnings from real production use.
A hands-on, head-to-head comparison of OpenAI's GPT Image 2 and Google's Nano Banana 2 for real marketing workflows — text rendering, e-commerce, ad creative, speed, pricing, and the verdict nobody's giving you.
